FL Studio – Ad Campaign
Humber College Project
Instructor: Christopher Tait
Solo Project
My Role: Creative Direction / Art Direction / Graphic Design / Clothing Design / Music Production
Tools: Photoshop, Illustrator, After Effects, Microsoft Word
Deliverables: Ad Campaign, 2 Boxes, 8 Cloths, 2 SD Cards, Discount Card
Background
This project was part of my EDI (Equity, Diversity, and Inclusion)assignment, where I explored how brands can promote social change.
I chose FL Studio, a digital audio workstation, to create an ad campaign that highlights musicasa tool
foractivism.
The campaign tagline, "The Revolution Will Not Be Televised", encourages musicians to make noise against injustice. It includes sound packinspiredby feeling ofrebellion, merchandise, and free FL Studio licenses to underprivileged artists.
