FL Studio – Ad Campaign

Humber College Project

Instructor: Christopher Tait

Client: FL Studio (Concept Campaign)

Audience: Music producers, beat makers, creators, and voices pushed aside by injustice

Solo Project
My Role: Creative Direction / Art Direction / Graphic Design / Clothing Design / Music Production

Tools: Photoshop, Illustrator, After Effects, Microsoft Word

Deliverables: Ad Campaign, 2 Box Designs, 8 Apparel Pieces, 2 SD Cards, FL Studio Access Card

The Revolution Will Not Be Televised

An FL Studio campaign built for people facing injustice without a way to be heard.

The sound pack becomes a voice for people who cannot safely speak up.

FL Studio campaign presentation visual

Inside the box: apparel, an SD card of sounds, and FL Studio access for people who cannot afford it.

FL Studio campaign box mockup

FL Studio campaign mouse pad mockup

FL Studio black box back design

FL Studio white box front design

The small pieces make the kit real: sound cards, creator access, and apparel.

FL Studio free access card mockup

FL Studio sound pack SD card designs

FL Studio campaign hoodie apparel design

Two physical box designs and a digital release carry the same protest-led sound world.

FL Studio

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