Background

The client (Gymboree Play & Music Atasehir & Cekmekoy) needed a Instagram campaign to promote their summer camp for kids aged 2–6. The goal was to highlight fun and educational activities like music, art, water play, gardening, cooking, and all-day English; and drive early sign-ups.

I created a series of posts, stories, and reels in both English and Turkish, using bold visuals, playful 3D elements, and engaging visuals. Each post had a unique focus, from countdowns to reminders, while staying on-brand and consistent.