Spotify – Ad Campaign

Humber College Project

Instructor: Blaine Kennedy

Client: Spotify (Concept Campaign)

Audience: Music listeners in urban daily life
Solo Project
My Role: Creative Direction / Art Direction / Graphic Design
Tools: Photoshop, InDesign, Microsoft Word

Deliverables: Magazine, BillBoard, and Bus Shelter Ads

Spotify Ad Campaign

A campaign about how music can change the feeling of a place.

Spotify billboard campaign mockup

One idea had to work across magazine, billboard, and transit formats.

Spotify magazine ad mockup

Location, mood, and the same line hold the campaign together.

Spotify magazine ad design
Spotify billboard ad design
Spotify bus shelter ad design
Spotify campaign designs animation

A simple campaign system built around atmosphere.

Spotify

More Work