The Multiverse of Gymboree
I built two motion pieces that take viewers through imagined learning worlds, with a wider visual campaign supporting the story.
AI image and video tools were just becoming a cultural moment, so I used that curiosity as the campaign hook.
Prompt: early learning. Answer: Gymboree Play & Music.
The motion pieces turn that answer into a journey through imagined worlds.
The campaign became nine universes, each one a different glimpse of Gymboree in another world.
No matter the universe, Gymboree Play & Music remains the first answer for early learning.
Gymboree Ataşehir
